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The headline is the most important element in any sales message your company ever uses. It is the opening sentence you use in any sales letter Cheap O.J. Mayo Jersey , brochure, print ad, or on you Web site.


The purpose of a headline is to grab your prospect's attention. Your headline should zero in on precisely who you want to reach, your target market. For example, if you want to reach homeowners Cheap Jason Terry Jersey , put the word ?homeowners? in the headline.


The headline should serve as the ad for your ad. It should tell the reader immediately and clearly the essence of what you're trying to say in the body copy. The headline needs to tell people what your big benefit or promise is. Your headline should appeal to the reader or listener's self-interest.


The two most powerful words you can use in a headline are ?free? and ?new.? You cannot always use ?free?, but you can always use ?new?, if you try hard enough. Some other powerful words to put in your headlines are: 'last chance?, 'revolutionary?, ?just arrived? Cheap Michael Beasley Jersey , ?easy?, ?announcing?, ?bargain?, ?compare?, ?how to? Cheap Giannis Antetokounmpo Jersey , 'last chance?, ?offer.?


A good headline explains how the reader, viewer or listener can save, gain, or accomplish something beneficial through the use of your product or service. How your product or service will increase his or her financial Wholesale Milwaukee Bucks Jerseys , social, or physical well-being. Or, if you're taking the negative track, how your product or service will decrease the prospect or customer's chances of personal, business Wholesale Bucks Jerseys , or financial loss.


It is important to remember, that when you're writing a headline, your prospect is not buying a product or a service. Your prospect is buying the result or benefit that your product or service will provide to him or her. Always focus headlines on the benefit or result that your prospect will be receiving.


A headline is most effective when you speak directly to the reader, one reader at a time. Your message must telegraph the benefits the prospect himself or herself can expect to receive. Your headline should never talk about ?we? or ?our.? Your headline must be written or expressed with ?you?, the individual reader's direct interests in mind.


Here are few time-tested ideas for creating great headlines:


* Feature a price in your headline.


* Tell a story.


* Feature a free offer.


* Feature a price reduction or a reduced price


* Feature easy or more attractive payment terms.


To find the headline that has the strongest pulling power Cheap Milwaukee Bucks Jerseys , you must test them. When you run a display ad, test your headlines against each other with the exact same body copy. You can check your results by using a differently coded coupon for each version of your ad. You can also, tell the prospects in your ad to specify a department number when they call or write. Or, you can ask the prospect where he or she saw or heard about your offer.


You should also keep detailed records of your results. Keep track of every piece of information that you need in your marketing. Be sure to differentiate in your record-keeping between responses and actual sales. Prospects are great, but sales are what you want.


Once you have all the results tabulated and you have one headline that out pulled the other Cheap Bucks Jerseys , then test again. This time you use the winning headline against a new headline. Always compare your new headline against your proven winner. By doing this constantly you will always be sure you are getting the optimal return on your ads.


To start writing powerful headlines, you first have to ask yourself, ?What is the primary benefit that your product or service provides to a prospect or customer?? Then pick out a few of the power words that I mentioned earlier and add them to the benefit that your product or service produces.


Here are just a few of the best headlines ever written:


* How I Improved My Memory In Just One Evening


* How To Win Friends And Influence People


* You Can Laugh At Money Worries -- If You Follow This Simple Plan


* Who Else Wants A Screen Star Figure?


* Is The Life Of A Child Worth $1 To You?


Don't limit yourself to writing a single headline. Write at least 25 or even 50 different headlines. If you get stuck, ask yourself, ?If I were talking to a prospect about this benefit Wholesale Mirza Teletovic Jersey , I would be telling him or her how to . . . . .? Once you've written 25 to 50 headlines, pick out what you think are the best five and start testing them to find a winner.


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