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3. Why do you think your bestfavourite clients purchased your serviceproduct? (What benefit(s) attracted them?)
4. Have you asked your clients why they purchased from you.
5. How does your service improve the life or work conditions of your clients?
6. Have you written a profile of your best clients?
7. Have you identified where to find the greatest concentration of your best prospects?
8. Have you identified a list of prospects similar to your best customers?
9. Considering all the potential prospects you've identified Cheap Otto Porter Jersey , with which ones could your serviceproduct make the biggest difference?
10. How do your clients normally purchase your serviceproduct? (Your distribution system.)
11. Who is your competition?
12. What other "competition" do you have? (i.e., other kinds of productsservices, lack of awareness on the part of your prospects, etc.)
13. Why do your prospects buy from your competition? (What benefit do they offer?)
14. Why would or should your prospects switch from your competition to you?
15. Can you list 5 to 10 reasons why someone should purchase your product service?
16. What makes your serviceproduct unique or better than others? (This is your unique selling proposition, or USP)
17. Have you reduced your USP into a fifteen-word-or-less "commercial"?
18. Have you identified a market niche in which you docan specialise?
19. Have you told your prospects about your speciality? (Or is your speciality buried in your marketing materials among all the other things you can also do?)
20. How are you raising awareness of your service among your prospects?
21. Do you have a marketing "mix", or do you depend upon one marketing tool to build your business?
22. Does the image you present to your target market live up to the image your target market feels they deserve?
23. What would happen to your business if your top two clients left you in the same six month period?
24. Are you spending 20 to 30% of your time on marketing activities? (If you are a start-up Cheap Jason Smith Jersey , are you spending 80 to 90% of your time marketing?)
25. Do you have measurable goals for your business?
26. What one major obstacle stands between you and your goals?
If you struggled with a few of these, you have some work to do. If these questions puzzled you, you have much to do.
Keith Thirgood, Creative Director
Capstone Communications Group
Helping businesses get more business through innovative marketing
> Markham, Ontario, Canada 905-472-2330
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