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You've decided to create a website to market your products or services. More and more people start their information searches online Connor McDavid North America Jersey , so having a website is the logical next step. But without web development skills or knowledge, how do you build and market a website?


To help you bring your business online, we've laid out these steps for you: The website concept


? Choose and register a domain name
? Write a site outline
? Get a website template


The website


? Write your website content
? Make your website user friendly
? Put together an e-commerce system


The online presence


? Choose a web host
? Set up your website
? Market your website


1. The website concept


Choose and register a domain name


Your domain name should represent your business and be easy to spell and remember. Your company name is the obvious choice, but if the name is long Nathan MacKinnon North America Jersey , you may want to use a shortened version of it.


The domain name extension is the part that comes after the main part of the name and the dot. Dot com () names are the most popular for businesses. If your business is specific to a country outside the US, a country-specific extension helps show this. Country-specific domain extensions have rules relevant to the country they represent, such as that you're a resident of that country or have a registered business in that country.


To find out if a domain name is available, go to Whois Source ( ) or the domain name registrar of your choice. Whois Source has a name spinner tool Dylan Larkin North America Jersey , which suggests variations of a name if the one you want is taken.


Once you choose a domain name, register it as soon as possible with a low price domains (http ) provider. It might not be available the next day. Be sure to renew it before it expires ? your company identity will become linked with this name.


Write a site outline


What content do you want at your website? These pages are standard for most business websites:


? Home
? About Us
? Contact


If you offer just a few products or services, one page for each product or service will work fine. On the other hand, if your company provides a range of products or services Johnny Gaudreau North America Jersey , your site will be easier to navigate if you group the products or services into a separate directory for each group.


Good website content not only helps site visitors decide on your products or services, but it also helps increase traffic to your website. If you're selling purple widgets, for example, a page on how to use purple widgets will bring your site more hits via search engines. It will also provide content that webmasters of other sites as well as posters in forums might link to.


With the site outline ready Jack Eichel North America Jersey , you're ready for the next step. Get a website template


Pre-made website templates ( ) vary in quality, but they can be customized, and they save you time. If you plan to buy a pre-made website template, consider these features when choosing a template:


? Does the design convey a professional image that fits with your business?


? Do the pages download within a reasonable time?


? Does the design look good in all of the most common screen resolutions and browsers?


? Does the template come with a site builder that formats your content for you?


If you prefer to have an original website template but you don't have web design skills Sean Couturier North America Jersey , we recommend that you hire a professional web designer ( ). To choose a web designer, look at several web designers? portfolios to see whose web designs meet the above criteria and suit your personal tastes.


2. The website


Write your website content


Web readers are different from print readers. Web readers want to know right away if a page has the information they're looking for. If it doesn't, they may use the Back button to go to another site.


You can hire a copywriter to write your website content, or your web designer may work with a web writer. Or Colton Parayko North America Jersey , you can write your website content yourself.


Tips on writing for the Web:


? Organize your content with headings and subheadings.


? Tell readers what each page is about near the top of each page.


? Write clear, concise sentences in short paragraphs or bullet format.


? Use tables to display data such as product and price comparisons.


? Provide details about your products and services. Imagine what you'd want to know if you were looking for the products or services that you provide, and make this information easily accessible at your website.


Search engine optimization (SEO) is a major part of web writing. Use keywords (words that people will enter in search engines to find information) throughout your content and in your title and headings in particular. The use of keywords also helps people find the information they're looking for. Make your website user friendly


Once site visitors come to your website, you want them to feel comfortable and to spend time reading the content. If your site is difficult to read or to navigate Jacob Trouba North America Jersey , you'll lose visitors. Make sure that your website has the following:


? A readable font size


? Clear contrast between the font color and the background


? Links to the main pages that are easy to find from any page


? Links throughout the site that take visitors to the next steps ? more details about your products or services, order pages, contact information


Put together an e-commerce system


If you sell products or services at your website, you need:
way to connect your shopping cart and the financial institutions involved in the sale


? An SSL (Secure Sockets Layer) certificate to establish a secure connection when receiving credit card information


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